The rapid and exciting process of digitalization has brought about a profound social transformation, shaping a world where interconnectivity reigns supreme. We find ourselves in an era where individuals are not only passive consumers but active participants in the digital realm. The advent of review and voting mechanisms has completely revolutionized the playing field for “Digital” producers.

Merely designing and producing a “Digital” product in line with the latest technological trends is no longer sufficient. To stay ahead in the race against competitors, a truly cutting-edge digital product must possess exceptional technical prowess while simultaneously providing a delightful and wow experience to its customers and users. Recognizing and incorporating the human element into the digital production process is crucial for achieving remarkable success in this rapidly evolving landscape.