User Experience
Your most unhappy customers are your greatest source of learning
User experience defines the complex set of sensations that a person experiences when using a website or service. It goes beyond mere usability and takes into consideration subjective aspects such as emotions, experience, meaning, and the value attributed to the lived experience, as well as personal perceptions such as utility, system efficiency, and ease of use.
It’s relevant because…
an user who is unable to navigate within the application interrupts the usage and exploration, thus blocking the consideration phase of the service/product and, consequently, the purchase.
Since they cannot view the entire range of products or services offered, they decide to abandon the application and switch to exploring that of competitors; as a result, there is a loss of consumers, clients, and sales.
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